CFDT - "CFDT Elections TPE 2012"

M&C Saatchi.GAD

M&C Saatchi.GAD Paris, França

6534

Marca: CFDT
País: França

Anunciante: CFDT

Titulo	CFDT Elections TPE 2012
Agência	M&C Saatchi.GAD
Campanha	CFDT Elections TPE 2012
Anunciante	CFDT
Marca	CFDT
Data da primeira Transmissão/Publicação	2012 / 11
Sector Empresarial	Sindicatos
Legenda	the biggest secret of French Unionism finally exposed
História	CFDT, one of the leading French trade unions, has launched an original PR campaign with M&CSaatchi.GAD Group in Paris for the upcoming Elections of the union of Very Small Businesses (TPE). The campaigns aims at encouraging small businesses employees to vote for the CFDT by reaffirming its status as the only supportive partner of small businesses employees, unlike most other unions that only support employees from medium and big companies. At the heart of the PR campaign is a viral object promoting CFDT in an unusual manner. Titled "the biggest secret of French Unionism finally exposed", the video tells the story of the CFDT using the distinctive style of old-school spy movies, demonstrating the union's dedication and ingenuity to feel and breathe the air of small businesses. A cameo from François Chereque himself (CFDT leader for the last 10 years) petting a stuffed cat adds an extra touch of surprise to this unconventional piece of communication.
Tipo de Mídia	Viral
Trilha sonora	The Mix Men
Planejador de Mídia	Romain Le Callonnec
Planeador estratégico	Benoît Pellevoizin
Planeador estratégico	Eloi Asseline
Director de contas	Catherine Malaval
Produtor executivo da agência	Virginie Maionchi
Redator	Pascal Charvet
Director de arte	Thomas Lafourcade
Director executivo criativo	Antoine Barthuel
Director executivo criativo	Daniel Fohr
Realizador	Marc Fouchard
Producer	Dominique Faviez