Titulo | Bearded Man |
Agência | TBWA\Manchester |
Campanha | Bearded Man |
Anunciante | PZ Cussons |
Marca | Carex |
Posted | Junho 2004 |
Produto | Liquid Soap |
Sector Empresarial | Sabonetes |
Legenda | Are you a washer or a walker ? |
Filosofia | Disruptive idea Talk openly about hand washing Vision Cleaning up the nations hands |
Problema | Convention Hand washing isnt talked about, its just something you know you should do Insight 31% of men and 17% of women confess to not washing their hands after theyve been to the toilet |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Danny Brooke Taylor |
Realizador | Graham Rose |