Danny Brooke Taylor
Executive Creative Director at Dare
London, Reino Unido
TituloBearded Man
Agência
Campanha Bearded Man
Anunciante PZ Cussons
Marca Carex
PostedJunho 2004
Produto Liquid Soap
Sector Empresarial Sabonetes
Legenda Are you a washer or a walker ?
Filosofia Disruptive idea

Talk openly about hand washing


Vision

Cleaning up the nation’s hands
Problema Convention

Hand washing isn’t talked about, it’s just something you know you should do


Insight

31% of men and 17% of women confess to not washing their hands after they’ve been to the toilet
Tipo de Mídia Televisão
Comprimento
Director criativo
Realizador

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