Traktor
Director at Rattling Stick
London, Reino Unido
TituloThe Hunch 2
Agência
Campanha The Hunch
Anunciante Betway
Marca Betway
Data da primeira Transmissão/Publicação 2018 / 12
Sector Empresarial Lotarias e jogos de sorte
Legenda Betway. Heed your Hunch
História The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match’s outcome. At the moment of decision, the scene switches into the hero’s brain, and into the office of The Hunch where their deliberations are dramatised. His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.
Filosofia Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe, featuring ‘The Hunch,’ their first since the account was won in August 2018. The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a sports fan exciting, and it’s what makes you stick to your guns when debating a sporting outcome with friends. The new Betway adverts personify ‘The Hunch’ into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter’s brain.
Tipo de Mídia Televisão
Comprimento
Produtora
Empresa de produção
Pós produção
Audio Post Production
Director executivo criativo
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Planning Team
Planning Team
Account Management
Account Management
Creative Producer
Produtor da agência
Media Buy
Planejador de Mídia
Realizador
Editor
Produtor
Som

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