Hayden Rogers
Equipa criativa at Engine UK
London, Reino Unido
TituloCar Park Kernoodling
Agência
Campanha Car Park Kernoodling
Anunciante Unilever
Marca Pot Noodle
PostedJunho 2005
Sector Empresarial Comida
História Broadband means that we now have the opportunity to engage consumers in richer ways than ever before. For a cheeky and slightly subversive brand like Pot Noodle this is great news. Our core target audience of 16-24 year-old men want to be entertained, not sold to. Pot Noodle is giving them exactly what they want, but in a new and innovative way. There are hundreds of thousands of Flash and Shockwave games out there, but fully interactive and engaging video games? Name three? Pot Noodle shows the way with this tongue-in-cheek look at the practice of looking for sex with strangers in public places. In the UK, it is called 'Dogging'. As Pot Noodle is all about 'irresistible trashiness' we've substituted sex for the product.
Tipo de Mídia Interatividade
Mercado Reino Unido
Mais Informações www.gluelondon.com/awards/2005/cannes/index_potnoodle_1.html
Director criativo
Director de arte
Redator
Designer
Produtor
Executivo de contas
Supervisor de conta
Supervisor de publicidade

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