Paul Knott
Director de arte at adam&eveDDB
London, Reino Unido
TituloInterviews from Hell
Agência
Campanha Interviews from Hell
Anunciante Kendall Tarrant
Marca Kendall Tarrant
PostedAbril 2005
Sector Empresarial Comunicação institucional
História Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
Tipo de Mídia Interatividade
Mercado Reino Unido
Director criativo
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Redator
Redator
Designer
Designer
Designer
Designer
Realizador
Supervisor de conta
Supervisor de conta
Supervisor de publicidade
Produtor
Produtor

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