| Titulo | Rhino-Horn |
| Agência | Ogilvy & Mather (Vietnam) Ltd. |
| Campanha | Rhino |
| Anunciante | WWF |
| Marca | WWF Greater Mekong |
| Data da primeira Transmissão/Publicação | 2013 / 3 |
| Sector Empresarial | Questões ambientais e animais |
| Legenda | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| História | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Todd McCracken |
| Director de arte | Richard Copping |
| Director de arte | Huy Anh Le |
| Redator | Juggi Ramakrishnan |
| Redator | Martin Sutcliffe |
| Fotógrafo | Phongkraphan Dusit |
| Produtor | Intrarach Chamlong |
| Retocador digital | Kanakasai Chatchawarn |
| Retocador digital | Huy Anh Le |
| Executivo de contas | Mai Trang Cu |
| Director de contas | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
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