P&O Ferries - "Brexit Reassurance Campaign"

Publicis London

Publicis London London, Reino Unido

7360

Titulo	Brexit Reassurance Campaign
Agência	Publicis London
Campanha	Brexit Reassurance Campaign
Anunciante	P&O Ferries
Marca	P&O Ferries
Data da primeira Transmissão/Publicação	2020 / 1
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História	Brexit. It’s dragged on hasn’t it? It’s almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. While on a commercial level, the ads provide reassurance that P&O Ferries remains committed to their 180-yearlong endeavour of connecting the UK and mainland Europe, regardless of the outcome.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Dave Monk
Director criativo	Steve Paskin
Redator	Nigel Roberts
Director de arte	Steve Paskin
Designer	Dave Stansfield
Diretor dos Negócios	Matt René
Director de contas	Leah Schneider
Account Manager	Caroline Pollard
Produtor	Stephanie Dracos
Agência de Mídia	Starcom MediaVest
Planejador de Mídia	Brenna Larson
Pós produção	Prodigious UK