Pinacoteca Art Museum of São Paulo - "PinaTracks"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brasil

20532

Marca: Pinacoteca Art Museum of São Paulo
País: Brasil

Anunciante: Pinacoteca Art Museum of São Paulo

Titulo	PinaTracks
Agência	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campanha	The São Paulo Pinacoteca
Anunciante	Pinacoteca Art Museum of São Paulo
Marca	Pinacoteca Art Museum of São Paulo
Data da primeira Transmissão/Publicação	2018 / 1
Sector Empresarial	Festivais, museus
Filosofia	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Tipo de Mídia	Interatividade
Comprimento	131 seconds
CCO	Fábio Fernandes
Director criativo	Eduardo Lima
Director criativo	Theo Rocha
Director criativo	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Supervisor de conta	Ricardo Forli
Supervisor de conta	Andrea Almeida
Supervisor de conta	Florencia Lear
Supervisor de conta	Valéria Coutinho
Supervisor de conta	Beatriz Altafini
Supervisor de conta	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Project Manager	Bia Andreucci
Project Manager	Beatriz Penino
Project Manager	Vivian Mo
Project Manager	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Supervisor de clientes	Paulo Vicelli
Supervisor de clientes	Adriana Kunsch
Supervisor de clientes	Patricia Ewald
Supervisor de clientes	Ana Carolina Costa