Matt Buels
Produtor executivo at Stitch
London, Reino Unido
TituloBeach Café
Agência
Campanha Beach Café
Anunciante Coca-Cola Company
Marca Fanta
PostedJulho 2004
Produto Range
Sector Empresarial Bebidas carbonadas
Legenda Everything's fantastic with Fanta
História Fanta had experienced growth and momentum but this had been driven largely by new flavour launches. Brand presence had increased but it had struggled to build emotional bonds with consumers. Fanta also wished to make itself more relevant to a wider target audience and develop advertising to move it towards Powerbrand status.
Problema There is an ageless desire to have fun, feel uplifted and make the most of life and its endless possibilities. Sometimes however, life can throw some curve balls at you and you need a little reminder to adopt the vibrant perspective again. The vibrancy of Fanta - rationally (fruity vibrant, taste) and emotionally (optimistic, sociable, uninhibited, summery) compels people to dive in and taste the fun. This emotionally lifts people up, making their life a brighter, happer more vibrant place where the possibilities are endless. Fanta is intoxicating fun without the alcohol.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Reino Unido
Director criativo
Director de arte
Redator
Realizador
Producer
Director de contas
Produtor da agência
Editor
Música

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started