| Titulo | Hardcore |
| Agência | CheethamBell J. Walter Thompson |
| Campanha | Hardcore |
| Anunciante | Scruffs |
| Marca | Scruffs |
| Posted | Junho 2005 |
| Produto | Workwear |
| Sector Empresarial | Calçado Masculino |
| Filosofia | Don't bore them with ads about work equipment. Make them a movie they'll love and use it to advertise the products. Builders' wholesalers know what their customers want. So when we married the brand up with sex and made a product demo movie that doubled as a short porn flick, they loved it. |
| Problema | Make wholesalers selling to tradesmen remember Scruffs, a new brand of safety boot and workwear. |
| Resultado | This activity helped Scruffs double the number of UK stockists from 1,000 to 2,000. Sales have since tripled. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | Reino Unido |
| Director criativo | Andy Cheetham |
| Director de arte | Tom Richards |
| Redator | Pete Armstrong |
| Produtor da agência | Annelise Smith |
| Realizador | Lab Ky Mo |
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