| Titulo | It's Gonna Get Dirty |
| Agência | CheethamBell J. Walter Thompson |
| Campanha | It's Gonna Get Dirty |
| Anunciante | Scruffs |
| Marca | Scruffs |
| Posted | Junho 2005 |
| Produto | Workwear |
| Sector Empresarial | Calçado Masculino |
| Filosofia | Catch them away from work and then give them an offer they can't refuse. Start an extended interactive conversation with them. Tradesmen have filthy minds. Their favourite newspapers feature naked women and not much else. So we married the brand up with sex and porn. Not just with a few ads but with direct mail and a speial DVD. A product demo movie and virtual brochure that doubled as a porn movie. |
| Problema | Make builders and tradesmen remember Scruffs, a new brand of safety boots and work wear. |
| Resultado | Builders loved it! 10,000 DVD's are in circulation. Sales have tripled and web traffic has quadrupled. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | Reino Unido |
| Director criativo | Andy Cheetham |
| Director de arte | Tom Richards |
| Redator | Pete Armstrong |
| Realizador | Lab Ky Mo |
More Work
SEE ALLSYMPHONY No. 7pm
- MARCA:
- Real Chemistry
- AGÊNCIA:
- Real Chemistry
Unspoken Symphony
- MARCA:
- Greenwich Biosciences
- AGÊNCIA:
- 21GRAMS
Beach Dancer
- MARCA:
- Novartis
- AGÊNCIA:
- Havas LYNX
Koalafornia: Eucalyptus + Classic Car
- MARCA:
- San Diego Zoo
- AGÊNCIA:
- M&C Saatchi LA
Koalafornia: Montage
- MARCA:
- San Diego Zoo
- AGÊNCIA:
- M&C Saatchi LA
Koalafornia OOH 1
- MARCA:
- San Diego Zoo
- AGÊNCIA:
- M&C Saatchi LA
Toy
- MARCA:
- San Diego Zoo Safari Park
- AGÊNCIA:
- M&C Saatchi LA