Caroline Puechoultres
Marketing Director at Intermarché
Paris, França
TituloL'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
Agência
Campanha L'amour l'amour
Anunciante Intermarché
Marca Intermarché
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Grandes armazéns, supermercados
Legenda We all have a good reason to eat better every day.
História The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult.
Tipo de Mídia Televisão
Comprimento
Trilha sonora Mouloudji "L'amour, l'amour, l'amour"
President
Director executivo criativo
Diretor de Estratégia
Director de arte
Director de arte
Redator
Redação
Managing Partner
Chef de Publicité
TV Production
Pós produção
Directrice Marketing
Adhérent Marketing
Responsable Communication Externe
Adhérente Communication Externe
Chef de Projet Communication Externe
Réalisatrice
Produção
Production Son

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