Markus Ahlm
Produtor at Colony
Stockholm, Suécia
TituloFree the Speech
Agência
Campanha Free the Speech
Anunciante Swedish Ministry of Foreign Affairs
Marca Swedish Ministry of Foreign Affairs
Data da primeira Transmissão/Publicação 2016 / 12
Sector Empresarial Governo e outras instituições
Filosofia Freedom of speech is increasingly under threat around the world. On the second of December 2016 Sweden celebrated 250 years of free speech. To highlight this the Swedish department for foreign affairs wanted to promote the importance of free speech.

In this film, we see how eerily quiet things become when important voices are silenced. We have taken well known freedom advocates such as Leonardo DiCaprio, Emma Watson and Malala Yousafzai and silenced them when standing at the UN podium ready to express themselves. But instead of great speeches there is only silence, since we edited out the actual talking from their speeches, which makes for an interesting, awkward viewing that makes you think and reflect over the issue.

We released the film on the day of the anniversary. That day Swedish embassies and institutions all over the world shared the film in their social media channels.
Resultado We had a total reach of 10 000 000 in over 30 countries with over 130 000 interactions. With only a media investment of 3000 € we managed to earned a media value of 500 000 €.
Tipo de Mídia Televisão e Cinema
Comprimento
Head of Strategic Communication - Ministry for Foreign Affairs
Head of Communication - Ministry for Foreign Affairs
Deputy Head of Communication - Ministry for Foreign Affairs
Project Manager - Ministry for Foreign Affairs
Agency Account Executive
Agency Account Director
Account Manager
Agency Planner
Creative Director
Redator
Director de arte
Director de arte
Agency Digital Director
Produtora
Director
Produtor executivo
Producer

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