Red Cross - "Clothing Transition"

Artplan

Artplan Rio de Janeiro, Brasil

3612

Titulo	Clothing Transition
Agência	Artplan
Campanha	Clothing Transition
Anunciante	Red Cross
Marca	Red Cross
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Instituições, organizações não governamentais
História	Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
Tipo de Mídia	Televisão e Cinema
Comprimento	131 seconds
Director de arte	Igor Hermes
Director de arte	João Santos
Director criativo	Ricardinho Weitsman
Director criativo	Alessandra Sadock
Director criativo	Gustavo Tirre
Redator	Philippe Lacerda
Redator	Guilherme Machado
Motion	Luiz Silvestre