Karl Richter
Music Supervision at Level 2 Music
Melbourne, Austrália
TituloBonds 'Mash Up'
Agência
Campanha Bonds 'Mash Up'
Anunciante Hanes Brands Australasia
Marca Bonds
PostedNovembro 2018
Sector Empresarial Vestuário, moda e calçado
História As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels.
Tipo de Mídia Interatividade
Director de arte
Fotógrafo
Produtora
Realizador
Produtor da agência
Associate Digital Director
Group Account Director
Senior Account Manager
Digital Producer
Music Negotiations

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