Silk - "My Pool"

Fallon

Fallon Minneapolis, Estados Unidos

15230

Marca: Silk
País: Estados Unidos

Anunciante: Danone Wave

Titulo	My Pool
Agência	Fallon
Campanha	Progress is Perfection
Anunciante	Danone Wave
Marca	Silk
Data da primeira Transmissão/Publicação	2018 / 1
Sector Empresarial	Leite e derivados
História	Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Tipo de Mídia	Televisão
Comprimento	30 seconds
Colorização	MPC LDN
Produtora	Imperial Woodpecker
Redator	Simon Roseblade
Director de arte	Jay Morrison
Planning Partner	Chad Koehnen
Integrated Producer	Erin Kirby
Chefe de produção	Pat Sidoti
Head of Business Affairs Manager	Brendan Lawrence
Digital Director	Matt Benka
Director criativo	Rick Utzinger
Chief Creative Officer	Jeff Kling
Business Leader	Jordan Hoffarber
Supervisor de conta	Natalie Harrison
Account Manager	Julia Frayne
Sound Designer	Jeff Payne
Produtor de som	Maddee Bonniot
Sound Design and Mix	Ben Freer
Assistant Mixer	Andrew Smith
Produtor executivo	Melissa Elston
Audio Post Production	Eleven Sound
Offline Post Producer	Rebecca Jameson
Managing Diretor	Damian Stevens
Chefe de produção	Kirsten Thon-Webb
Produtor executivo	Crissy DeSimone
Editor	Will Hasell
Empresa de produção	Arcade Edit
Assistant Editor	Tessa Malsam
VFX Company	Timber
Produtor	James L. Reid
Flame Assistant	Brandon Harden
Flame Assistant	Brack Hightchew
Flame Artist	Chris Homel
Produtor executivo	Sabrina Elizondo
Realizador	Jon Lorenz
Director criativo	Jonah Hall
Director criativo	Kevin Lau
Color Producer	Rebecca Boorsma
Colorist	Mark Gethin
2D Artist	Zach Carnes
Produtor	Anita Wetterstedt
Executive Producer / Managing Partner	Doug Halbert
Produtor executivo	Charlie Cocuzza
Director de fotografia	Mihai Malaimare Jr.
Realizador	Stacy Wall