Titulo | Stellar Rescue |
Agência | adam&eveDDB |
Campanha | Stellar Rescue |
Anunciante | The AA |
Marca | The AA |
Data da primeira Transmissão/Publicação | 2019 / 7 |
Sector Empresarial | Seguros |
História | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
Filosofia | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Director executivo criativo | Ben Tollett |
Chief Creative Officer | Richard Brim |
Redator | Alex Lucas |
Director de arte | Jon Farley |
Produtor da agência | Sally Pritchett |
Produtor da agência | Angus Smith |
Planeador | Nick Hirst |
Planeador | Tom Sussman |
Planeador | Maarten Van Daele |
Chief Executive Officer (CEO) | Mat Goff |
Chief Executive Officer (CEO) | Tammy Einav |
Managing Diretor | Paul Billingsley |
Director de contas | Charlie Simpson |
Director de contas | Rob Jones |
Account Manager | Megan Hill |
Designer | Alex Fairman |
Designer | Sam Stabler |
Agência de Mídia | Goodstuff Communications |
Planejador de Mídia | Izzy Thompson |
Planejador de Mídia | Hannah Brady |
Planejador de Mídia | Hamish Kydd |
Produtor | Simon Monhemius |
Realizador | Declan Lowney |
Director de fotografia | Declan Lowney |
Empresa de produção | Stitch |
Editor | Leo King |
Pós-produção | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |