Mitro Puttonen
Producer at Kustom
Helsinki, Finlândia
TituloFire
Agência
Campanha The Most Evolved - Tieturi
Anunciante Tieturi
Marca Tieturi
PostedOutubro 2006
Produto IT & Business courses
Sector Empresarial Educação superior, Escolas
Legenda Business is evolving, you should too.
Filosofia We show that Tieturi’s business courses makes you better than your colleaques. Because inner development is hard to visualize, we went all the way to prehistory to show how one can be more efficient, a lot smarter and - quite simply – more evolved than others.


Target audience is IT specialists and project managers, who are (at least in Finland) usually targeted with boring advertising from their own area, but who are on the other hand used to extravagant communication on the internet.
Problema People did not know what Tieturi does. The product category (business courses) is way too wide (from IT and project management courses to top-class business management courses). We needed to tell people that what ever your role of the organinzation is, Tieturi has a course just for you.
Resultado We doubled the amount of people in the net site.


We changed the culture inside Tieturi (now they consider themselves the most evolved)


Huge amount of positive feedback.


One problem was, that Tieturi's competitors always copied Tieturi's messages from advertising, (Tieturi is the marketleader) Now Tieturi has a look and feel that compeitors can't copy.
Tipo de Mídia Publicidade em revistas
Mercado Finlândia
Director de arte
Redator
Other
Producer
Fotógrafo
Director de contas
Produtora
Pós-produção

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