Kia - "The World’s First Storytelling Machine"

David&Goliath

David&Goliath El Segundo, Estados Unidos

22936

Marca: Kia
País: Estados Unidos

Anunciante: Kia Motors

Titulo	The World’s First Storytelling Machine
Agência	David&Goliath
Campanha	The World’s First Storytelling Machine
Anunciante	Kia Motors
Marca	Kia
Data da primeira Transmissão/Publicação	2020 / 12
Sector Empresarial	Automotor
História	The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Tipo de Mídia	Viral
Comprimento	40 seconds
Efeitos especiais	Method
Founder	David Angelo
Creative Chairman	David Angelo
President	Yumi Prentice
Director executivo criativo	Mark Koelfgen
Redator	Mark Koelfgen
Group Creative Director	Frauke Tiemann
Director de arte	Frauke Tiemann
Group Creative Director	John O'Hea
Director de arte	John O'Hea
Group Creative Director	Steve Clarke
Redator	Steve Clarke
Director assistente criativo	Chris Mead
Redator	Chris Mead
Director assistente criativo	Kris Wong
Director de arte	Kris Wong
Director assistente criativo	Ben Sweitzer
Director de arte	Ben Sweitzer
Managing Diretor	Paul Albanese
Broadcast Production	Paul Albanese
Senior Producer	Rob Sondik
Managing Director, Integrated Production	Peter Bassett
Technology	Peter Bassett
Executive Digital Producer	Justine Kleeman
Digital Producer	Genevieve Shah
Associate Digital Producer	Jessica Sosa
Sr. Print Producer	Elisa Atwood
Sr. Art Producer	Andrea Rosenfeld
Associate Director of Project Management	Genie Lara
Senior Project Manager	Mike Antonellis
Managing Diretor	Lisa Tanner
Director de contas	Aleks Rzeznik
Management Supervisor	Annelise Lorenzo
Executivo de contas	Quin Chadwick
Director de contas	Sarah Masket
Digital	Sarah Masket
Executivo de contas	Quinn Rufener
Digital	Quinn Rufener
Assistant Account Executive	Britney Bencomo
Digital	Britney Bencomo
Chief Strategy Officer	Laura Forman
Associate Comms Director	Natalie Gomez
Jr. Comms Planner	Hailey Kim
Sr. Strategist	Jasmine Spraglin
Jr. Strategist	Beka Tesfaye
Realizador	Natasha Royzina
Business Affairs	Natasha Royzina
Freelance Senior Business Affairs Manager	Camara Price
Product Information Manager	Mark McNaul
Digital Design	Meagan Steinkamp
Digital Design	Corey Siegel
Developer	Mariano Echegoyen
Developer	Junior Developer
Produtora	Morton Jankel Zander (MJZ)
Produtora	Oricom Inc.
Realizador	Henry Hobson
President	David Zander
Produtor executivo	David Zander
Produtor executivo	Kate Leahy
Produtor de linha	Laurie Boccaccio
Director de fotografia	Alwin Kuchler
1st AD	Liz Tan
Designer de produção	Chris Gorak
Costume Designer	Daniel Orlandi
Empresa de produção	Spinach LA
Editor	Adam Bright
Assistant Editor	HJ Chong
Produtor executivo	Jonathan Carpio
Producer	Patricia Gushikuma
Produtor executivo	Michelle Machado
Senior Producer	Pip Malone
VFX Supervisor	Ben Walsh
Execuitve Creative Director	Ben Walsh
Coordinator	Laura Duncan
CG Supervisor	Pouyan Navid
Lead Flame Artist	Ian Holland
Colorização	Company 3 NY
Produção musical	Barking Owl
Empresa de design sonoro	Barking Owl
Audio Post Studio	Eleven
Produtora	Spinach LA
DP	Juan-Pablo Digenio
PA	Noah Smith