Andy Edwards
Planeador at 180 Amsterdam
Amsterdam, Países Baixos
TituloDefoe
Agência
Campanha Impossible Field - adidas
Anunciante adidas
Marca adidas
PostedJulho 2006
Sector Empresarial Roupa Desportiva
História SUMMARY

In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic ‘impossible story’ in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Tipo de Mídia Imprensa e publicações
Mercado Europe
Actor/celebridade
Head of Planning
Director criativo
Director criativo
Director de arte
Account Manager
Account Manager
Fotógrafo

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