Titulo | Defoe |
Agência | 180 Amsterdam |
Campanha | Impossible Field - adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Julho 2006 |
Sector Empresarial | Roupa Desportiva |
História | SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Europe |
Actor/celebridade | Jermain Defoe |
Head of Planning | Andy Edwards |
Director criativo | Andy Fackrell |
Director criativo | Dean Maryon |
Director de arte | Dean Maryon |
Account Manager | Dan Gibson |
Account Manager | Mark Schermers |
Fotógrafo | Tom van Heel |