Titulo | San Marino Dream Big Kaka |
Agência | 180 Amsterdam |
Campanha | Dream Big - adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2008 |
Sector Empresarial | Comunicação institucional |
História | After finding a young team from San Marino (as well as Kakas biggest fan), we sprung a surprise visit on them from some of the worlds biggest names. Kaka himself, Joann Gourcuff, Robin van Persie, Philip Lahm and Xabi Alonso, all show up to provide the team with the kind of specialist coaching and advice that could inspire them to one day lift their country higher up the rankings. |
Filosofia | The notion of dream big is what unites the players and the kids both of them having big dreams and being united by their love for football. The campaign also further enhances adidas brand statement of Impossible is Nothing. Even if you come from a small place you can still dream of conquering the impossible. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Africa, Estados Unidos, Asia Pacific, Europe |
Director de publicidade | Levin Reyher |
Director de publicidade | Andrew Lux |
Director de publicidade | Timo Kaemmer |
Director de publicidade | Delphine Lorentz |
Director executivo criativo | Richard Bullock |
Director executivo criativo | Andy Fackrell |
Director de arte | Tim Snape |
Redator | Matt Fee |
Produtor da agência | Joe Togneri |
Produtor da agência | Chayenne de Witte |
Director de contas | Mark Schermers |
Account Manager | Mani Pesenti |
Executivo de contas | William Burroughs |
Planeador | Andy Edwards |
Realizador | Johan Kramer |
Produtora | Christel Palace |
Realizador | Marco Grandia |
Realizador | Richard Bullock |
Produtor executivo | Christel Hofstee |
Director de fotografia | Wouter Westendorp |
Director de fotografia | Gabor Deak |
Editor | Richard Orrick |
Empresa de produção | Work Editorial |
Actor/celebridade | Ricardo Kaká |
Actor/celebridade | Xabier Alonso Olana |
Actor/celebridade | Robin van Persie |
Actor/celebridade | Yoann Gourcuff |
Actor/celebridade | Philipp Lahm |