Andy Edwards
Planeador at 180 Amsterdam
Amsterdam, Países Baixos
TituloSan Marino Dream Big Kaka
Agência
Campanha Dream Big - adidas
Anunciante adidas
Marca adidas
PostedAbril 2008
Sector Empresarial Comunicação institucional
História After finding a young team from San Marino (as well as Kaka’s biggest fan), we sprung a surprise visit on them from some of the world’s biggest names.
Kaka himself, Joann Gourcuff, Robin van Persie, Philip Lahm and Xabi Alonso, all show up to provide the team with the kind of specialist coaching and advice that could inspire them to one day lift their country higher up the rankings.
Filosofia The notion of dream big is what unites the players and the kids – both of them having big dreams and being united by their love for football. The campaign also further enhances adidas’ brand statement of ‘Impossible is Nothing’. Even if you come from a small place you can still dream of conquering the impossible.
Tipo de Mídia Televisão
Comprimento
Mercado Africa, Estados Unidos, Asia Pacific, Europe
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