Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasil
TituloResponsible Billboard
Campanha Responsible Billboard
Anunciante AB Inbev
Marca Ab InBev
Data da primeira Transmissão/Publicação
Sector Empresarial Cervejas, sidras
Filosofia Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
Tipo de Mídia Ambient
Chief Creative Officer
Director de arte
Project Director
Project Manager
Project Manager
Project Producer
Project Producer
Client Services
Client Services
Client Services
Produtor da agência
Produtor da agência
Produtor da agência
Director de fotografia
Produção de som
Pós produção

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