| Titulo | Holiday 2017 Remix |
| Agência | BBDO Atlanta |
| Campanha | Today We Play |
| Anunciante | Toys "R" Us |
| Marca | Toys "R" Us |
| Data da primeira Transmissão/Publicação | 2017 / 12 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
| Filosofia | Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall. The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Song Title | Holiday Remix |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Robin Fitzgerald |
| Group Creative Director | Craig Miller |
| Writer | Patrick Lindsay |
| Creative Director | Patrick Lindsay |
| Director de arte | Danny Corrales |
| Creative Director | Danny Corrales |
| Business Director | Paul Roebuck |
| Director | Danielle Willett |
| Account Manager | Hannah Aaronson |
| Executivo de contas | Alex Denney |
| Production | Marc Calamia |
| Innovation | Marc Calamia |
| Producer | Chrissy Lucas |
| Director of Business Affairs | Jill Davis |
| Integrated Business Manager | Meg Foley |
| Production of Modern Footage | Chorus Films |
| Director | Troy Bieser |
| Managing Partner | Judith Hoffman |
| Producer | Meagan Massa |
| Edit | Beast Atlanta |
| Head of Production | Soraia Callison |
| Executive Producer | Soraia Callison |
| Producer | Kenny Sloat |
| Editor | Matt Baron |
| Music House | We Are Walker |
| Music Supervisor | Sara Matarazzo |
| Founder | Sara Matarazzo |
More Work
SEE ALLYesterday we just sold toys, but today… WE PLAY!
- MARCA:
- Toys R Us
- AGÊNCIA:
- BBDO Atlanta
Giant Etch A Sketch
- MARCA:
- Toys "R" Us
- AGÊNCIA:
- BBDO Atlanta