| Titulo | TV Doctors of America |
| Agência | McCann Worldgroup |
| Campanha | The TV Doctors of America |
| Anunciante | CIGNA |
| Marca | CIGNA |
| Data da primeira Transmissão/Publicação | 2016 / 9 |
| Sector Empresarial | Hospitais e clínicas |
| História | “Scalpel,” orders the surgeon in an operating theatre. Then he lowers his mask. It’s actor Alan Alda, or “Hawkeye” from the TV show MASH. “I’ve no idea what I’m doing,” he confides to camera. “I’m just a TV doctor.” Beside him, Patrick Dempsey from Grey’s Anatomy adds: “I never went to college.” Various other TV doctors admit that they hate blood and can’t tell a X-rayed foot from an elbow. But as “The TV Doctors of America”, they’re partnering with insurer Cigna to encourage viewers to get a regular check-up. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Eric Silver |
| Chief Creative Officer | Tom Murphy |
| Chief Creative Officer | Sean Bryan |
| Director executivo criativo | Larry Platt |
| Director de arte | Ferdinand Daniele |
| Redator | Tom Weingard |
| Director de arte | Daniel Aykurt |
| Redator | Donnell Johnson |
| Produtor executivo | Amanda Revere |
| Music Producer | Dan Gross |
| Realizador | Grant Heslov |
| Director de contas | Colleen Moisio |
| Executivo de contas | Mike Morettoni |
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