Sean Bryan
Chief Creative Officer at McCann Worldgroup, New York
New York, Estados Unidos
TituloToddlers Kill
Agência
Campanha Keep America Safe
Anunciante The Brady Campaign
Marca The Brady Campaign
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Instituições, organizações não governamentais
História The video reveals that adults in the US are regularly shot by their young children, who somehow get hold of their guns. In fact Americans are shot by toddlers at least once a week. The narrator says ominously: “We need to LOCK THEM UP. Not the guns – that’s just un-American. The toddlers.” Warming to his theme, he says: “Deport them. Get them out of our country. And keep them away from our guns.” The narrator concludes: “Guns don’t kill people. Toddlers kill people.” The irony is not lost on the viewer. Keep America safe.
Problema Toddlers gun down American citizens on a weekly basis. The satirical PSA cites headline after headline highlighting the problem, and demanding action – like locking up toddlers and deporting them - from policymakers to address America's toddler problem.The Brady Campaign is using the PSA to encourage Americans to get out and vote this November for leaders who support common sense gun reform.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Redator
Director executivo criativo
Director de arte
Redator
Director de arte
Designer
Art Producer
Art Producer
Director de contas
Estrategista
Realizador
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