Jameson - "The Bartenders’ Gathering"

TBWA\Dublin

TBWA\Dublin Dublin, Irlanda

8852

Marca: Jameson
País: Alemanha

Anunciante: Pernod-Ricard

Titulo	The Bartenders’ Gathering
Agência	TBWA\Dublin
Campanha	The Bartenders’ Gathering
Anunciante	Pernod-Ricard
Marca	Jameson
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Bebidas alcoólicas
Filosofia	Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year. In line with the recent ‘Scully Was to Blame’, ‘Coopers’ and the ‘The Case of the most Unusual Case’ campaigns in the series, the new spot is inspired by another true story about Jameson. ‘The Bartenders’ Gathering’ has been created by TBWA\Dublin, produced in Ireland and directed by Stink Films’ Anthony Mandler, whose recent portfolio includes work for Apple, Nike and Adidas. Set in modern Dublin in 2016, the commercial tells the true story of the 200 bartenders from around the world that gather in Dublin each year for the Jameson Bartenders’ Gathering; a three-day immersive and educational summit for bartenders to hone their skills, learn about Jameson and the history of Irish whiskey, and explore the rich culture of modern Ireland. This commercial retraces the memorable experiences that the group had and the connections they made, with an unexpected twist in the story. Jameson invited 50 real bartenders from Ireland and around the world to star in the film to add authenticity to the creative. The TV spot is supported by an integrated social campaign that tells documentary-style true stories of the three bartenders who stayed behind and also delves further into stories of bartenders from places such as Spain, Germany and South Africa.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Irlanda
Production Company	Stink Films
International Marketing Director	Simon Fay
Global Planning & Communications Director	Fiona Curtin
Marketing Manager	Sharon Dunne
Director executivo criativo	John Kane
Creative	Paul Arthurs
Creative	Dave Cowzer
Head of Digital Creative	Geoff Barker
Agency Producer	Onagh Carolyn
Agency Producer	Kate McEvoy
Assistant Producers	Ana Baena Sanchez
Assistant Producers	Sarah Collins
Chief Strategy Officer	Mark Nolan
Planner	Aleesha Tully
CEO	Deidre Waldron
Head of Account Management	Paula Kelly
Account Director	Rebecca Clarke
Account Director	Hugh Doddy
Account Manager	Aoife McCarthy
Account Manager	Amy Satelle
Social Media & Content Specialist	Tomas McCabe
Director	Anthony Mandler
Producer	Ben Croker
Executive Producer	Blake Powell
Service Company	Sweet Media
DOP	Max Goldman
Production Services	Screen Scene
Production Designer	Derek Wallace
Editor	James Forbes-Robertson
Colourist	Tom Poole
Audio Post	Mutiny Dublin
Music Clearance	Symphonic Music
Music	John Walsh