Titulo | General Howe’s Dog |
Agência | BBDO New York |
Campanha | Pedigree Dog |
Anunciante | Mars, Inc. |
Marca | Pedigree |
Data da primeira Transmissão/Publicação | 2017 / 4 |
Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
História | This doggy tale is based on a real-life historical incident. In 1777, at their height of the Revolutionary War, General George Washington and his troops are recovering from a crushing defeat at the hands of the British General Howe. A lost dog wanders behind their lines, and a glance at its collar reveals that the animal belongs to General Howe himself. While some of the troops have dark plans for the dog, Washington graciously returns the pet to Howe unharmed. Pedigree’s message: dogs bring out the good in us. |
Tipo de Mídia | Viral |
Comprimento | |
Chief Creative Officer | Greg Hahn |
Director criativo | Banks Noel |
Director criativo | Kevin Mulroy |
Director executivo criativo | Greg Ketchum |
Director executivo criativo | Tom Godici |
Director de contas | Elizabeth Kelberg |
Produtor executivo | Diane Hill |
Director de contas | Sally Nathans |
Creative Agency | BBDO New York |
Executivo de contas | Michael Miles |
Director assistente criativo | Bianca Guimaraes |
Director assistente criativo | Head of Integrated Production |
Planeador | Annemarie Norris |
Planeador | Sean Stogner |
Planning Director | Emily Rydin |
Equipa criativa | Greg Gerstner |
Empresa de design sonoro | Morgan Johnson |
Compositor | Robert Miller |
Mix | Evan Mangiamele |
Audio Post Production | Heard City |
Produção musical | Rani Vaz |
Editor | Ben Jordan |
Efeitos especiais | The Mill |
Colorist | Tom Poole |
Director de fotografia | Peter Deming |
Realizador | Noam Murro |
Produtora | Biscuit |