Titulo | The Childbirth |
Titulo (língua original) | La naissance |
Agência | Serviceplan Group France |
Campanha | The Smooth Talkers |
Anunciante | Cash Converters |
Marca | Cash Converters |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Drogarias, lojas especializadas |
Legenda | Sell quickly, buy better |
Legenda (língua original) | Vendez-vite. Achetez-mieux |
História | The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. |
Problema | The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Daniel Perez |
Agência de Mídia | Mediaplus France |
Chief Creative Supervisor | Dimitri Guerassimov |
Chief Creative Supervisor | Fabien Teichner |
Chief Creative Officer | Hervé Poupon |
Realizador | Daniel Perez |
Executivo de contas | Stéphane Perrot |
Executivo de contas | Juliette Polaillon |
Executivo de contas | Julie Raynaud |
Account Manager | Bruno Bee |
Account Manager | Ronan Pensec |
Account Manager | Naolie Boudouka |
Director de arte | Astrid Pinon |
Redator | Benjamin Coché |
Redator | Chloe Rosiaux |