Titulo | The Real Celebrities |
Agência | BBDO New York |
Campanha | The Real Celebrities |
Anunciante | General Electric Company |
Marca | GE |
Posted | Outubro 2017 |
Sector Empresarial | Indústria |
História | What if scientists like Millie Dresselhaus, the first woman to win the national medal of science in engineering, was as influential as a social media celebrity or a reality TV star? Perhaps more young women would aspire to becoming scientists. GE is trying to create that world, with the ambition of seeing 20,000 young women take up technical roles by 2020. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | Bob Industries |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Michael Aimette |
Director criativo | Lance Vining |
Director criativo | Gary du Toit |
Redator | Gary du Toit |
Director de arte | Lance Vining |
Realizador | Nicole Holofcener |
Producer | Chuck Ryant |
Empresa de produção | Whitehouse Post |
Editor | Charlie Harvey |
Account Manager | Kathryn Brown |
Account Manager | Lindsey Cash |
Account Manager | Marissa Amendolia |
Account Manager | Tessa Cosenza |
Account Manager | Joslyn Dunn |
Account Manager | Frank Cunningham |