Vince Lagana
Executive Director at Leo Burnett Sydney, McMahons Point
McMahons Point, Austrália
TituloJenny
Agência
Campanha You Know with GIO
Anunciante Suncorp Group
Marca GIO
Data da primeira Transmissão/Publicação 2018 / 2
Sector Empresarial Seguros
Filosofia When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO. These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world. The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
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Marketing Manager
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Group Business Director
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Music Song Zu
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