Pablo Videla
Director de arte at Saatchi & Saatchi
London, Reino Unido
TituloHow u feelin?
Agência
Campanha How you feelin? - NSPCC
Anunciante National Society for Prevention of Cruelty to Children
Marca ChildLine
PostedAbril 2010
Sector Empresarial Instituições, organizações não governamentais
Problema OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone

ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry

INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
Tipo de Mídia Web site
Mercado Reino Unido
Mais Informações www.childline.org.uk/PLAY/Pages/howufeelin.aspx
Produtora
Director executivo criativo
Director executivo criativo
Director de arte
Director de arte
Redator
Redator
Realizador
Produtor
Planeador
Account Manager
Account Manager
Director de publicidade

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