|Campanha||Dare To Be Devoted|
|Data da primeira Transmissão/Publicação|
|Filosofia|| Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.|
The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.
The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.
You can view "Bridal" here: https://wdrv.it/7d9f404be
|Tipo de Mídia||Televisão|
|VP, Marketing||Alan Gravely|
|Executive Director of Print and Advertising||Chris Dralle|
|Director, Client Services||Shelly Morton|
|Chief Creative Officer||Jonathan Cude|
|Group Creative Director||Jenny Nicholson|
|Group Creative Director||Will Dean|
|Director de arte||Kathryn Moffitt|
|Group Account Director||Gretchen Walsh|
|Account Director||Lindsley Laham|
|Supervisor de conta||Melanie Wallace|
|EVP, Director Content||Regina Brizzolara|
|SVP, Executive Producer||Josh Eggleston|
|Print producer||Carolyn Petty|
|Produtora||Golden Heart Films|
|Global President of Commercials & Branded||Davud Karbassioun|
|Produtor executivo||Hillary Rogers|
|Director Of Photography||Natalie Kingston|
|Managing Director||Lauren Hertzberg|
|Produtor executivo||Mathew Loranger|
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