Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Baixos

Prêmios

20260

Marca: Nike Women
País: Países Baixos

Anunciante: Nike

Titulo	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Agência	Wieden + Kennedy Amsterdam
Campanha	What will they say about you ?
Anunciante	Nike
Marca	Nike Women
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Vestuário, moda e calçado
História	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
Tipo de Mídia	Televisão
Comprimento	70 seconds
Mercado	Reino Unido
Director executivo criativo	Eric Quennoy
Director executivo criativo	Mark Bernath
Produtor	Cathy Hood
Head of Broadcast Production	Joe Togneri
Produtor executivo	Matthew Fone
Realizador	David Wilson
Redator	Evgeny Primachenko
Group Account Director	Kathryn Addo
Head Of Planning	Martin Weigel
Designer	Joe Burrin
Art Production Director	Maud Klarenbeek
Art Producer	Stacey Prudden
Director de arte	Vasco Vicente
Broadcast Producer	Karen Whitehouse
Studio Artist	Noa Redero
Director de fotografia	Benoit Soler
Director criativo	Al Merry
Business Manager	Kacey Kelley
Planning Director	Stephane Missier
Director de contas	AMBER MARTIN
Project Manager	Loes Poot
Director of Communication and Digital Strategy	Greg White
Account Manager	Molly Rugg
Broadcast Producer	Soey Lim
Planeador	Jocelyn Reist
Studio Director	Lizzie Murray
Designer	Steele Bonus
Director criativo	Craig Williams
Junior Planner	Anna Leonte
Designer	Anna Kiosse
Designer	José Bernabé
Produtora	Riff Raff Films