Steinlager - "Welcome To The Other Side"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nova Zelândia

Prêmios

10906

Marca: Steinlager
País: Nova Zelândia

Anunciante: Lion Pty Ltd

Titulo	Welcome To The Other Side
Agência	DDB Group Aotearoa
Campanha	Welcome To The Other Side
Anunciante	Lion Pty Ltd
Marca	Steinlager
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Cervejas, sidras
História	New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Mercado	Austrália
Produtora	Good Oil
Produtora	Palace Studio
Produtora	Young and Shand
Produtora	LION
Chief Creative Officer	Damon Stapleton
Director executivo criativo	Shane Bradnick
Director criativo	James Conner
Director criativo	Christie Cooper
Produtor executivo da agência	Judy Thompson
Agency TV Producer	Rosie Grayson
Produtor da agência	Andy Robilliard
Lead Business Partner	Scott Wallace
Director of Business Development	Jenny Travers
Business Manager	Michael Doolan
Planning Director	Lucinda Sherborne
Planning Director	Rupert Price
Produtor executivo	sam long
Produtor	Llew Griffiths
Realizador	Joel Kefali
Director de fotografia	Lachlan Milne
Online Artist	Mat Ellin
Offline Editing	Levi Beamish
Compositor	Cam Ballantyne
Engenheiro de áudio	Jon Cooper