Senthil Kumar
Chief Creative Officer at J. Walter Thompson India
Bengaluru, Índia
Titulo#StrongLikeMom
Agência
Campanha #StrongLikeMom
Anunciante Tata Steel
Marca Tata Steel Pravesh
Data da primeira Transmissão/Publicação 2018 / 5
Sector Empresarial Indústria
Filosofia To the world, the mother is the epitome of care. She nurtures and rears her child with love and affection like no other.

But while she is soft within, she is strong outside. From bearing her child for nine months to protecting her child from harm’s way, having a steely resolve makes a mother more special. However, it is this tough nature of her that society chooses to ignore.

Tata Steel Pravesh is a modern-day household brand that shatters stereotype thinking which is evident in the concept of its steel doors and windows. And Mother’s Day presented a great opportunity for the brand to pay a tribute to mothers by celebrating their unsung side.

The idea showcases the strength of mothers that opens every door for her child. It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child.
Presented by Tata Steel Pravesh, conceptualised by J Walter Thompson, Kolkata and directed by Aditya Vikram Sengupta, #StrongLikeMom has been released online, the week preceding Mother’s Day to celebrate the mothers made of steel.
#StrongLikeMom #MothersDay
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
VP
ECD
Managing Partner
Creative Director
Creative Director
Redator
Redator
Redator
SVP
Managing Partner
AVP
CSD
AVP
CSD - Digital
Client Servicing
Client Services Manager
Account Director – Digital
Production House
Directed by
D.O.P
Editor
Music
Sound Design
Sound Mix and Design
Colourist
Make-up
Executive Producer
Produtor executivo
Production Manager
Production Assistant
Assistant Director
2nd Assistant Director
3rd Assistant Director
Costume
Styling
Production Design
Costume
Art Assistant
D.O.P Assistant
Shalu K Thomas
Focus Puller

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