Chris Bardsley
Copywriter at AMV BBDO
London, Reino Unido
TituloCountry Hotel
Agência
Campanha Your search is over - Yell
Anunciante The Yell Group
Marca Yell.com
PostedMarço 2006
Sector Empresarial Directórios online
História The print campaign takes pictures of arrows that you see in everyday life and relates them to the features of Yell.com. The ads show that Yell.com can help find whatever you are looking for plus added extras like the nearest car park, a map or directions. Executions include a picture of arrows on a signpost in the heart of the countryside and an arrow in neon lights outside a nightclub indicating a link to the Yell.com site.
Filosofia The campaign communicates that with Yell.com, you can get exactly what you want, exactly where you want it. The campaign will launch on 27 February and will be targeted at urban centres including London, Birmingham and Manchester. It will be a heavy weight campaign with the work appearing on posters, taxis, buildings banners (including one that totally covers the side of the Birmingham town hall) buses, taxi receipts and transport media (tube cards, escalator panels etc).
Problema AMV BBDO has created a new campaign for the leading local search engine Yell.com, designed to raise awareness of the site and its attributes.
Tipo de Mídia Imprensa e publicações
Director de publicidade
Redator
Director de arte
Planeador
Media Planner
Fotógrafo

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