Titulo | The Badgers |
Agência | AMV BBDO |
Campanha | The Badgers |
Anunciante | Royal Society for the Prevention of Cruelty to Animals International |
Marca | RSPCA |
Data da primeira Transmissão/Publicação | 2006 / 1 |
Sector Empresarial | Proteção, direitos dos animais e adopção |
Problema | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
Tipo de Mídia | Publicidade em jornais |
Mercado | Reino Unido |
Redator | Mark Fairbanks |
Director de arte | Steve Davies |
Media Planner | Mark Swansborough |
Planeador | Matt Walters |