| Titulo | The Badgers |
| Agência | AMV BBDO |
| Campanha | The Badgers |
| Anunciante | Royal Society for the Prevention of Cruelty to Animals International |
| Marca | RSPCA |
| Data da primeira Transmissão/Publicação | 2006 / 1 |
| Sector Empresarial | Proteção, direitos dos animais e adopção |
| Problema | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
| Tipo de Mídia | Publicidade em jornais |
| Mercado | Reino Unido |
| Redator | Mark Fairbanks |
| Director de arte | Steve Davies |
| Media Planner | Mark Swansborough |
| Planeador | Matt Walters |