Ash Chagla
Creative Director, Copywriter at MullenLowe MENA
Dubai, Emirados Árabes Unidos
TituloPeep Hole
Agência
Campanha Peep Hole
Anunciante Unilever
Marca AXE
PostedMarço 2006
Produto Deodorant
Sector Empresarial Cosméticos, produtos de beleza e perfumes
Legenda The AXE Effect
História We created Peep Hole stickers that were placed in the male toilets at Night Clubs in Dubai. The stickers were placed above urinals and toilet bowls at the appropriate height to drive home the AXE Effect, and give the male target audience a bit of a laugh.
Filosofia As part of the media mix we did a series of AXE sponsored club nights at Night Clubs in Dubai. The night clubs were the perfect place to catch our target audience, and drive home the AXE Effect message. It also gave us the chance to sample the product, and was the perfect locations for guys to meet girls.
Problema Launch AXE Deodorant to the male youth in the UAE.
Resultado After a year of club events, Axe volume shares rose from 6.8 to 7.6, and AXE became the fastest-growing brand in the Unilever Arabia portfolio.
Tipo de Mídia Outros
Mercado Emirados Árabes Unidos
Director criativo
Redator
Director de contas
Director de contas
Director de arte

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