Blake Powell
Produtor executivo at Stink Films
London, Reino Unido
TituloMercedes-Benz A-Class Trailer
Agência
Campanha #YOUDRIVE
Anunciante Daimler AG
Marca Mercedes-Benz
Data da primeira Transmissão/Publicação 2012 / 10
Produto A-Class
Sector Empresarial Automóveis
Filosofia To launch the new Mercedes-Benz to a wider and younger target market, Mercedes-Benz and AMV have created #YOUDRIVE, an interactive TV campaign for the new A-Class that invites the audience to drive the story via Twitter, the first time such an event has been executed.
The story takes the form of an exciting cat and mouse caper, during which a music superstar tries, with the help of a female professional driver, to get to a secret gig.  Panicked by the hysterical fans and keen to stop the gig, the authorities try to stop them. Different scenarios shot on the streets of Portugal, allow the viewers to steer the narrative.
After the event, 60” and 30” TV ads will encourage viewers to visit youdrive.com/YOUDRIVE (a custom-built YouTube channel) to view all available films and drive their own A-Class story. Hidden within the online experience are details of the secret gig, and those who find them may enter a prize draw for the chance to win a new A-Class for a year, with odds increasing substantially for those who ‘share’ their experience on Facebook and Twitter.
Tipo de Mídia Viral
Mais Informações Youtube.com/YOUDRIVE
Audio Post Production
Produtora
Director de contas
Director de contas
Director de contas
Planeador
Director de arte
Redator
Director de publicidade
Director de publicidade
Produtor da agência
Planejador de Mídia
Planejador de Mídia
Agência de Mídia
Pós-produção
Producer
Producer
Director de fotografia
Realizador

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