Just Dance 2017 - "You never know someone until you dance with them"

BBDO Paris

BBDO Paris Boulogne Billancourt, França

8355

Titulo	You never know someone until you dance with them
Agência	BBDO Paris
Campanha	You never know someone until you dance with them
Anunciante	Ubisoft
Marca	Just Dance 2017
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Consolas de videojogos
História	SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Filosofia
Tipo de Mídia	Case Study
Comprimento	102 seconds
Director de publicidade	Guillaume Carmona
Director de publicidade	Sophie Blandin
Director de publicidade	Sébastien Ratto
Managing Diretor	Emmanuel Devezeaux de Rancougne
Director de contas	Nicolas Carlotti
Planeador estratégico	Nicolas Orsoni
Account Manager	Lucie Lavrard
Director executivo criativo	Matthieu ELKAIM
Director de arte	Benjamin Davidson
Redator	James Gebler
Chefe de produção	Julien Sanson
Produtor da agência	Morgane Bohn
Produtora	HENRY
Produtor executivo	Jean-Luc Bergeron
Realizador	Will Hoffman
Realizador	Julius Metoyer
Director de fotografia	Laust Trier Mork