Titulo | Fatty Cigarette - Reveal |
Agência | Havas London |
Campanha | Tobacco Control - Department of Health |
Anunciante | British Heart Foundation |
Marca | British Heart Foundation |
Data da primeira Transmissão/Publicação | 2004 / 1 |
Produto | Anti-Smoking Message |
Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
Legenda | We'll help you give up before you clog up completely |
Resultado | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Tipo de Mídia | Poster |
Mercado | Reino Unido |
Redator | Liz Whiston |
Director de arte | Dave Shelton |
Produtor da agência | Simon Devine |
Produtora | Large |
Realizador | Daniel Kleinman |
Produtor | Johnnie Frankle |
Director de fotografia | Stephen Blackman |
Director de publicidade | Nick Adkin |
Planeador | Frank Reitgassl |
Planeador | Kate Waters |
Deputy Planning Director | Kate Waters |
Director criativo | Nick Hastings |
Redator | Sam Richard |
Director de arte | Phil Beaumont |
Fotógrafo | Mike Parsons |
Editor | Steve Gandolfi |