Daniel Kleinman
Director at Goodoil Films & Rattling Stick
London, Reino Unido
TituloNo Nonsense / Diner
Agência
Campanha No Nonsense Return - John Smith's
Anunciante Heineken
Marca John Smith's
PostedMai 2010
Sector Empresarial Cervejas, sidras
Legenda No Nonsense
História John Smith’s, Britain’s best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV ‘wife’ on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his ‘dream date’ to an amusing and unexpected conclusion. His ‘wife’ – actress Alison Darling, who played alongside Peter Kay in one of the first ads, Monsters, also set in a restaurant – teases Kay about who his ideal fantasy woman would be, offering him Kelly Brook ‘on a plate’ and then Tess Daly. Kay insists there’s only ‘one lady’ in his life until his wife says ‘I won’t get upset, it’s only a game’. At this point, No Nonsense man relents and admits his soft spot for ‘Claire, from work’. Silence falls on the party as Kay’s mind wanders.
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