| Titulo | Happy Inside |
| Agência | Mother London |
| Campanha | The Wonderful Everyday |
| Anunciante | IKEA |
| Marca | Ikea |
| Posted | Agosto 2011 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Filosofia | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
| Tipo de Mídia | Interatividade |
| Director criativo | Mark Waites |
| Director criativo | Robert Saville |
| Director criativo | Stephen Butler |
| Director criativo | Feh Tarty |
| Director de arte | Joris Philippart |
| Redator | Joris Philippart |
| Director de arte | Cat Howarth |
| Redator | Cat Howarth |
| Director de arte | Tim McNaughton |
| Redator | Tim McNaughton |
| Director de arte | Freddy Mandy |
| Redator | Freddy Mandy |
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