Robert Saville
Creative Partner at Mother London
London, Reino Unido
TituloMoment of Truth
Agência
Campanha Moment of Truth
Anunciante The Boots Company
Marca Boots Healthcare
PostedJulho 2008
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Legenda Get beach gorgeous,
Filosofia The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, they’ll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Director criativo
Director criativo
Director criativo
Redator
Director de arte
Produtor da agência
Produtor da agência
Produtora
Produtor
Produtor
Realizador
Pós-produção

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