|Titulo||This Is Not Consent 5|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Instituições, organizações não governamentais|
|Legenda||Together against sexual assaults|
|Filosofia||To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018). In front of aggression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable. Facing this plague, the HandsAway association, which fights against gender and sexual violence on the streets and transport, continue his fight. After denouncing the primary mechanisms of some men with his movie « Bande de bites » or highlighting the impact of certain words with « le Poids des mots », this time HandsAway decided to tackle these anti-liberterian ideas. For this campaign, HandsAway and its agency TBWA\Paris therefore wanted to praise women freedom. The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation as or an element legitimizing an aggression or sexist remarks – as is the case today as these few testimonies posted on Handsaway’s application translate: “I was walking, I was wearing my skirt when a guy driving a car stopped and said to me « Do you give blowjobs ? Dirty whore », « Hey miss, pretty skirt... Yeah bitch" …|
|Tipo de Mídia||Imprensa e publicações|
|Account Manager||Alma Guirao|
|Account Manager||Lucile Dupuy|
|Agency Manager||Jonathan Serog|
|Agency Manager||Julia Montagu|
|Director executivo criativo||Benjamin Marchal|
|Director executivo criativo||Faustin Claverie|
|Director de arte||Morgane Alexandre|
|Director de arte||Sébastien Skrzypczak|
|Art Buyer||Carine Galluffo|
For the past two years, Blanca Gómara has been the Executive Crea...
Rob is Co-president and Chief Creative Officer of McCann London....
Anthony Hehir is a South African and Irish national, born and rai...
Debby runs the agency's largest client, P&G, a business that went...
I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...
What does Creating Work People Care about mean to you? I really...
# +18 years track record in Communication strategy, PR, Social Me...