|Titulo||This Is Not Consent 4|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Instituições, organizações não governamentais|
|Legenda||Together against sexual assaults|
|Filosofia||To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018). In front of aggression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable. Facing this plague, the HandsAway association, which fights against gender and sexual violence on the streets and transport, continue his fight. After denouncing the primary mechanisms of some men with his movie « Bande de bites » or highlighting the impact of certain words with « le Poids des mots », this time HandsAway decided to tackle these anti-liberterian ideas. For this campaign, HandsAway and its agency TBWA\Paris therefore wanted to praise women freedom. The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation as or an element legitimizing an aggression or sexist remarks – as is the case today as these few testimonies posted on Handsaway’s application translate: “I was walking, I was wearing my skirt when a guy driving a car stopped and said to me « Do you give blowjobs ? Dirty whore », « Hey miss, pretty skirt... Yeah bitch" …|
|Tipo de Mídia||Imprensa e publicações|
|Account Manager||Alma Guirao|
|Account Manager||Lucile Dupuy|
|Agency Manager||Jonathan Serog|
|Agency Manager||Julia Montagu|
|Director executivo criativo||Benjamin Marchal|
|Director executivo criativo||Faustin Claverie|
|Director de arte||Morgane Alexandre|
|Director de arte||Sébastien Skrzypczak|
|Art Buyer||Carine Galluffo|
Suhana Gordhan started her advertising career at Ogilvy, Johannes...
Planner, thinker, aspiring philosopher. Fascinated by psychology,...
Alberto Lopes is Commercial Director and Partner of Vetor Zero si...
Randy Hughes joined Carmichael Lynch as a senior art director in...
Rania Robinson came to the UK from Egypt at the age of 3. Startin...
Elsa Rakotoson started off working for fashion and photography ma...
Diplômée de Sciences-Po Paris, Béatrice débute sa carrière au CFE...
I co-founded Fish Do It (Mumbai) and Some Early Birds (Malaysia)....