| Titulo | The Erasable Billboard |
| Titulo (língua original) | L'affiche effaçable (anglais) |
| Agência | CLM BBDO |
| Campanha | Education Right for Girls |
| Anunciante | PLAN |
| Marca | PLAN France |
| Data da primeira Transmissão/Publicação | 2012 / 10 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | PLAN and its agency CLM BBDO took over Paris’ historically symbolic Place de l’Hôtel de Ville on Thursday, October 11th to change the daily lives of millions of young girls who are deprived of their childhood. |
| História (língua original) | CLM BBDO a accompagné l’association PLAN à réaliser une campagne de sensibilisation à travers une fresque géante de 10 mètres de long représentant des filles obligées de travailler pour faire vivre leur famille au lieu d’aller à l’école.Cette fresque représentait des petites filles derrière des machines à coudre travaillant à la chaîne. Tout au long de la journée, les passants ont été invités à gommer certaines parties de l’illustration pour laisser apparaître ces mêmes filles assises sur un bureau d’école.Cette opération de communication a permis une prise de conscience du grand public et une implication de ce dernier pour changer le sort de ces millions de jeunes filles privées d’éducation et d’avenir. En effet, tant les passants que les personnalités politiques ou people se sont impliqués dans ce « gommage » symbolique. |
| Filosofia | CLM BBDO helped PLAN by producing an awareness campaign using a giant, 10-meter long fresco depicting girls who have to work to support their family instead of going to school. The fresco showed young girls working on a line of sewing machines. Throughout the day, passers-by were invited to erase parts of the illustration to reveal the same girls sitting at a school desk. This communication operation increased awareness among a wide audience, motivating them to change the fate of the millions of girls without education or a future. Passers-by, politicians and celebrities all took part in the symbolic “erasing”. |
| Problema | 75 million girls currently go without an education. The causes include extreme family poverty, violence, discrimination in developing countries and forced marriages. That’s why CLM BBDO, with the international NGO PLAN, is working to give 4 million girls access to high-quality education by 2016 |
| Tipo de Mídia | Eventos |
| Mercado | França |
| Director de publicidade | Alain Caudrelier |
| Director de publicidade | Yvan Savy |
| Director de publicidade | Sophie Chamard |
| Account Manager | Julien Lemoine |
| Account Manager | Meigge Sauvaget |
| Account Manager | Paul Demarquet |
| Account Manager | Maïté Bernier |
| Director executivo criativo | Matthieu ELKAIM |
| Director criativo | Benjamin Marchal |
| Director criativo | Olivier Lefebvre |
| Director de arte | Victor Mutel |
| Redator | Laurent Laporte |
| Produtor | Thomas Laurent |
| Produtor | Sylvie Etchemaité |
| Produtor | Guillaume Debert |
| Print Producer | MILK |
| Illustrator | M. Florian |
| Retocador digital | Janvier |
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