Kronenbourg 1664 - "The Big Swim"

Ogilvy UK

Ogilvy UK London, Reino Unido

10451

Marca: Kronenbourg 1664
País: Reino Unido

Anunciante: Heineken

Titulo	The Big Swim
Agência	Ogilvy UK
Campanha	Le Big Swim
Anunciante	Heineken
Marca	Kronenbourg 1664
Data da primeira Transmissão/Publicação	2015 / 8
Sector Empresarial	Cervejas, sidras
Legenda	A Taste Suprême
História	The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.
Filosofia	Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.”
Problema	Invite Britain to believe in Kronenbourg 1664's Taste Suprême
Tipo de Mídia	Case Study
Comprimento	120 seconds
Trilha sonora	Chariots of Fire
Produtora	Stink Films
Actor/celebridade	Eric Cantona
Director de contas	Harriet Harrison
Account Manager	Joey Grigg
Director de publicidade	Ifeoma Dozie
Director de arte	Miguel Nunes
Planeador	Tara Austin
Chief Creative Officer	Gerry Human
Agência de Mídia	Starcom MediaVest
Planejador de Mídia	Clare Street
Realizador	Ivan Zacharias
Pós produção	Universal Production Partners
Audio Post Production	Sound Square