Titulo | Le Finish |
Agência | Ogilvy UK |
Campanha | Le Big Swim |
Anunciante | Heineken |
Marca | Kronenbourg 1664 |
Data da primeira Transmissão/Publicação | 2015 / 8 |
Sector Empresarial | Cervejas, sidras |
Legenda | A Taste Suprême |
História | In true cryptic Cantona fashion, once arriving in Great Britain he explained his journey with the philosophical quote: "It's not where the seagull flies to, it's how it gets there." |
Filosofia | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
Problema | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Stink Films |
Actor/celebridade | Eric Cantona |
Director de contas | Harriet Harrison |
Account Manager | Joey Grigg |
Director de publicidade | Ifeoma Dozie |
Director de arte | Miguel Nunes |
Planeador | Tara Austin |
Chief Creative Officer | Gerry Human |
Agência de Mídia | Starcom MediaVest |
Planejador de Mídia | Clare Street |
Realizador | Ivan Zacharias |
Pós produção | Universal Production Partners |
Audio Post Production | Sound Square |