Titulo | XBOX Dead Rising 4 - Walkthrough |
Agência | McCann London |
Campanha | Dead Rising Lights |
Anunciante | Microsoft |
Marca | Xbox |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Consolas de videojogos |
História | Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination. |
Tipo de Mídia | Eventos |
Comprimento | |
Event | Momentum Worldwide London |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Director criativo | Sanjiv Mistry |
Director criativo | Jamie Mietz |
Redator | Jim Nilsson |
Director de arte | Jacob Bjordal |
Director de contas | Tom Oliver |
Account Manager | Isobel Thomas |
Executivo de contas | Sophie Grierson |
Executivo de contas | Alice Parker |
Planeador | Charlotte Walters |
Project Manager | Clare Prager |
Project Manager | Paul Gillespie |
Production Manager | Ruth Oates |
Realizador | Sam White |
Empresa de design sonoro | Adam Smyth |
Empresa de design sonoro | Chris Gilbert |
Business Manager | Nicholas Mugridge |
Designer | Michael Bow |
Designer | Carl Warren |
Designer | Dan Fields |
Produtora | Helix |